Chapter 33 In which Pangloss accidentally speaks to some locals

Down at theTown Hall in Westphalia-on-Sea Dr Pangloss was in buoyant mood as he was expecting representatives from yet another firm of consultants.
'They're on their way up,' he said to his trusty deputy, Ahmad Hatter. 'Open the door and show them in.'
Hatter opened the door and ushered in the man and woman who were approaching.
'Sit down, sit down,' urged Pangloss. 'I'm in a bit of a hurry, so let's make this quick. I've got to go and look at Christmas fairy lights on people's houses in a minute. Now, what do you think we should do to regenerate the town centre?'
'Er, drastically lower the business rates to kick start things, and put in some public toilets at the Hold-on Centre?' said the man on the left.
'Brilliant! You people really have got your finger on the pulse, haven't you? Now what do you think of my plans for a new business park out at Edgycombe Lane?'
This time the woman on the right spoke: 'Not much - I think it will just be another sprawl eating into the green belt which will take more business away from the already deserted town centre.'
'Blimey, I hadn't thought of it like that - maybe we'll have a rethink on that one. You guys are razor sharp today. I'd better write this down. OK, one last question - how do we start bringing in more tourists?'
'Start with some market research,' they said, almost in harmony.
'Hmm, market research, said Pangloss. I've heard of that. Just remind me, what is it exactly?'
'You know, asking people who holiday in the UK what they look for in a destination, that sort of thing. So you can make some sensible decisions instead of just saying the first daft thing that comes into your head.'
'Yes, yes, of course,' said Pangloss. 'It's all coming back to me now.' On the notepad in front of him he wrote in capitals 'DON'T SAY THE FIRST DAFT THING THAT COMES INTO YOUR HEAD'. 'Well, I suppose you people want paying. Well, I know you've only been here five minutes but that advice has been priceless. Hatter! Get the chequebook. Now what was it, fifty grand?'
'Fifty grand? said the man on the left. 'What for?'
'Your consultancy fee, of course.'
'We're not consultants,' said the man.
'Well who the bloody hell are you then?'
'Well, nobody really. We just came in to pay our council tax. We're just two ordinary locals. I'm Jack Muttock, and this is Irene Dalloway.'
'Local, eh? I wondered why you were speaking in that strange way,' said Pangloss.
'Yes, sir, local sir, not loike you.'
'Oh, I'm a local as well,' said Pangloss.
'Really? Well, you don't talk loike us, do 'ee?'
'No, I went away to school - to avoid people like you, and your strange vowels. Anyway, I'd love you to stay and chat, but you're obviously in the wrong place. Hang on though; if you're not consultants, where did you get all those brilliant ideas from?'
'Well, it's just common sense really. And you can read it in the paper on the letters page a lot of the time - there's plen'y o' folk with good ideas out there. Well, it's not rocket science, is it?'
'Isn't it? said Pangloss. 'OK, well, you can see yourself out, can't you?'

Pangloss suddenly wondered if he could save some money on consultancy fees if there were locals who could come up with ideas for free. Just as this thought was working its way through the grey matter in his head two smartly dressed men came through the door.
'Dr Pangloss, said the first one, taking his hand and shaking it vigorously, I'm Robert Hawayun and this is my colleague, Cedric Shight.'
'So you're HS consultants, based in Newcastle - Hawayun Shight?'
'At your service.'
'Do you know what, gents,' began Pangloss, thinking on his feet. 'There's been a bit of a mix up, and I don't think I need any more consultants just at the minute.'
'Oh, lots of folk say that, said Cedric, especially after they've just received our first invoice. But they are invariably wrong. Everybody needs consultants. You just might not be fully aware of the fact at the moment. For example, you're in a right old two and eight with your brand aren't you? You don't know if you're in the Cote de Westphalia, or English Phalia or just plain old Phalia, do you?'
'Well, I suppose we're in a bit of a mess with that at the moment' stammered Pangloss, but I'm sure we can sort that out for ourselves.'
'Sort it out yourselves? This is a brand we're talking about, not just a name, you know. And that brand is going to need developing and managing. I can assure you that it's much too big a job to tackle without consultants.'
'Oh, come on, you're not serious are you?'
'Not serious? I've never been more serious in my life. Don't underestimate the power of a brand. And don't underestimate what a consultant can do for you. You're not just paying for ideas - you're paying professionals who can dress up everyday ideas in consultant speak. It's a priceless commodity in your line of work, and it doesn't come cheap. You'd better ringfence a quarter of million for the next couple of years - this is not an overnight job - there's no quick fix to your brand problem.'
'A quarter of a million?! asked Pangloss in a rather high-pitched voice.
'Absolutely, interjected mr Hawayun. But don't worry, you'll get your money's worth. Rest assured that our team of highly trained research staff will quantify the proposition and interrogate the brief until it confesses it's strengths. This brand should fight with it's trousers down but at the same time put a reassuring arm around the consumer and lead him into the house for a nice cup of tea and a chocolate hobnob.
'Well, if you put it like that ... said Pangloss, I suppose I could find a quarter of a mil from somewhere.'
'Oh we do put it like that, Dr Pangloss, we do put it like that,' said Mr Hawayun. That's precisely why we can command fees that some people might consider, ... er, slightly above the average.'
'I see,' said Dr Pangloss. Glancing out of the window he saw Mr Muttock and Mrs Dalloway walking down the road. 'Exorbitant might be a better word.'
'Slightly above the average or exorbitant,' said Mr Hawayun. Let's not argue over the semantics when you're going to be getting so much added value.'